External Identity Strategies with Azure AD B2C

Azure AD B2C handles customer-facing identity scenarios. It's a separate service from Azure AD, designed for high-scale consumer authentication.

Use Cases

• Customer portals
• E-commerce sites
• Mobile applications
• Partner access

User Flows vs. Custom Policies

User Flows: Pre-built, configurable experiences for common scenarios

Custom Policies: XML-based policies for complex requirements

<TechnicalProfile Id="SelfAsserted-ProfileUpdate">
  <DisplayName>Profile Update</DisplayName>
  <Protocol Name="Proprietary" />
  <Metadata>
    <Item Key="ContentDefinitionReferenceId">api.selfasserted.profileupdate</Item>
  </Metadata>
</TechnicalProfile>

Social Identity Providers

B2C supports federation with:

• Google
• Facebook
• Apple
• Any OIDC provider

Customization

Full control over the user interface. Inject your own HTML, CSS, and JavaScript for a branded experience.